Custom software applications takes a lot more than just code
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Good software design requires not only the technical skills to code the application. You must also have the ability to design and architect the application

so that it meets the business objective and takes the best advantage of the technology available. Strong management and great communications with the users are just as critical to success.

It takes a lot to properly construct a software application (beyond very small ones). You need to take into account usability, function, performance, technology, costs, expected life cycle and many, many other aspects. Studies show that more than half of all software development projects never deliver a useful result. The product is either canned or never really used. More than half of those remaining ended up costing significantly more than expected, taking significantly longer than expected or providing noticably less than expected. If your projects are always on time and on budget and exactly meet the business expectation, then consider yourself a rariety.